Website Privacy Policy
Last Updated: June 21, 2021
Thank you for visiting us at https://www.ideoplaylab.com (“Website”) owned and operated by IDEO LP (“IDEO”, “we”, “us” or “our”). We respect the privacy rights of our online visitors and recognize the importance of protecting your information. To further this commitment, we have adopted this Website Privacy Policy (“Privacy Policy”) to describe how we collect, use, disclose, store and protect your information. This Privacy Policy applies solely to the Website. It does not apply to any other entity or services, including but not limited to IDEO’s mobile applications or other websites. By using our Website, you are accepting the practices described in this Privacy Policy. If you do not agree with the terms set forth in this Privacy Policy, please do not use our Website.
IDEO may update this Privacy Policy at any time, as features and regulations evolve. When we update this Privacy Policy, we will revise the “Last Updated” date above. If we make any material changes in the way we collect, use or share your personal information, we will notify you by prominently posting notice on the Website. We will not change how we handle previously collected information without providing notice and, where necessary, obtaining consent. We encourage you to revisit this Privacy Policy frequently to stay informed of our current privacy practices.
As IDEO is a US headquartered business, our Website is based in the USA. IDEO maintains a data processing report under applicable law which sets out the location where your personal information may be processed, which is available on request where appropriate.
ESRB CERTIFICATION
We are a valid licensee, and participating member, of the Entertainment Software Rating Board’s Privacy Certified Program. To help protect your privacy, we have voluntarily undertaken this privacy initiative. As a licensee in this privacy certification program, we are subject to audits of our Website and other enforcement and accountability mechanisms administered independently by the ESRB. Our Website containing the ESRB certification seal has been reviewed and certified by ESRB to meet established online information collection and use practices.
About the ESRB
The Entertainment Software Rating Board (ESRB) is a non-profit self-regulatory body that assigns age and content ratings for video games and apps so parents can make informed choices. It also enforces advertising guidelines adopted by the video game industry and helps companies implement online and mobile privacy practices under its Privacy Certified program. The ESRB was established in 1994 by the Entertainment Software Association (ESA). For more information, please visit www.esrb.org.
TABLE OF CONTENTS
1. Collection and Use of Personal Information
3. Cookies and Tracking Technologies
4. Storage and Transfer of Information
5. Security of Your Information
1. COLLECTION AND USE OF PERSONAL INFORMATION
We do not ask you to provide any personal information on the Website. However, the Website collects certain technical information automatically.
The Website is hosted by SquareSpace and uses several SquareSpace cookies to support our internal operations and analyze our Website visitors and traffic. These cookies collect unique identifiers from your devices or network (e.g., IP address, device ID, etc.), as well as your interactions with the Website.
We may use personal information collected from your device or network to:
• monitor metrics such as total number of visitors and traffic;
• understand which activities and services are most popular;
• understand the pages where visitors enter the Website and the pages viewed;
• reduce the repetition in the promotional messages that users see on our Website;
• understand generally the location of our users (e.g., zip code information);
• recognize the browsers used to visit our Website, so that the content is adapted for the relevant browser; and
• diagnose and fix technology problems.
Throughout the remainder of this Privacy Policy, “Information” shall mean, collectively, personal and non-personal or anonymous information.
This Website and children: This Website is intended for adults. We do not knowingly collect any personal information from children. If parents believe that we have unintentionally collected their child’s personal information, they may contact us (at ToyLabApps@ideo.com) to request the deletion of the information.
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2. THIRD PARTY DISCLOSURES
Behavioral Advertising: There is no behavioral advertising on our Website, which means that you will not see any advertising on our Website that is targeted to you based on your combined activity on our Website and your activity on other websites.
Service Providers: We contract with third parties to provide certain services to facilitate the operations of our Website (“service providers”), such as to manage the analytics information about usage of our Website. Our service providers will be given access to your Information only as is reasonably necessary to provide the services for which they are contracted. They will be required to abide by the terms of this Privacy Policy in their handling of personal information.
Law Enforcement and Safety: We may access, preserve and share your Information when we have a good faith belief that it is necessary to: (i) respond to a legal request (like a search warrant, court order or subpoena) or otherwise to take action because we believe it is required or advisable under the law; (ii) detect, prevent and address fraud and other illegal activity; (iii) respond to your requests for customer service; or (iv) limit our legal liability or to protect the rights, property, or personal safety of ourselves, any user of our Website, a third party or the general public including as part of investigations.
Business Transfer: If we sell or otherwise transfer part or the whole of IDEO or our assets to another organization (e.g., in the course of a transaction like a merger, acquisition, bankruptcy, dissolution, liquidation), your personal information, and any other information collected through our Website may be among the items sold or transferred. The buyer or transferee will be required to honor the commitments we have made in this Privacy Policy.
3. COOKIES AND TRACKING TECHNOLOGIES
Cookies are small text files placed on your device by the websites that you visit. As mentioned in Section 2 above, this Website uses cookies by SquareSpace to support our internal operations and analyze our Website visitors and traffic. For example, as you move from one page to another, a cookie is used to tell us that it is the same device. You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You can do this through the settings in your browser (e.g., Google Chrome, Microsoft Edge or Mozilla Firefox). Each browser is a little different, so look at your browser’s Help menu to learn the correct way to modify your cookies.
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4. STORAGE AND TRANSFER OF INFORMATION
Your Information collected through our Website may be stored and processed in the United States or any other country in which we or our service providers maintain facilities. We or our service providers may transfer Information that we collect about you, including personal information across borders and from your country or jurisdiction to other countries or jurisdictions around the world. By using our Website you consent to the transfer of information to the U.S. or to any other country in which we or our service providers maintain facilities and the use and disclosure of Information about you as described in this Privacy Policy.
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5. SECURITY OF YOUR INFORMATION
We use reasonable physical, procedural, technical and administrative security measures to protect your personal information against loss or theft as well as unauthorized access and disclosure to protect your privacy. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
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6. OTHER WEBSITES AND SERVICES
Our Website may link to other websites or apps, including content offered by third parties that we do not control and whose privacy and data collection practices may differ from ours (“Third Party Websites”). We are not responsible for the practices employed by any websites or services linked to or from our Websites, including the information or content contained within them.
When you go via our link to Third Party Websites, you become subject to their terms of use and privacy policies rather than ours. You should review these other website privacy policies regarding any personal information that they may collect about you.
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7. CONTACT INFORMATION
This Website is operated by IDEO, located at 780 High St. Palo Alto, CA, 94301, USA, 650-289-3400, ToyLabApps@ideo.com. Please contact us if you have any questions about us or our service providers, or this Privacy Policy.
As aforementioned, IDEO is a licensee of the ESRB’s Privacy Certified Program. If you believe that we have not responded to your privacy-related inquiry or your inquiry has not been satisfactorily addressed, please contact ESRB at https://www.esrb.org/privacy/contact or privacy@esrb.org
8. YOUR CALIFORNIA PRIVACY RIGHTS
Since 2005, California Civil Code Section 1798.83 permits our customers who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. We do not share our customers’ personal information with unaffiliated third parties for their own direct marketing purposes. For inquiries regarding our disclosure policy, please send us an e-mail or write us using our contact information in the above section.
California Consumer Privacy Act of 2018
Categories of Personal Information Collected
In the last 12 months, we or our service providers have collected identifiers from visitors of the Website. We do not share this information with third parties except for vendors required to run the service.
We do not sell, rent, release, disclose, disseminate, make available, transfer, or otherwise communicate personal information to another business or third party for monetary or other valuable consideration.
Rights of California Residents
Right to Know: If you are a California resident, you may submit, free of charge, but no more than twice in a 12-month period, a verifiable request for the following information:
The specific pieces of personal information we have about you;
The categories of personal information we collected, sold or disclosed for a business purpose about you within the last 12 months;
The categories of sources from which the personal information was collected;
The purposes for which the information was collected or sold; and
The categories of third parties to whom the information was sold, disclosed for a business purpose, or otherwise shared.
If possible, we will provide this information to you in a readily usable format that allows transmission to another entity.
To submit a request, please contact us by email at privacy@ideo.com, or click here to access our online data request webform. Within 10 days of receipt, we will let you know we received your request. We will provide a substantive response within 45 days, unless we need more time, in which case we will notify you. If we need additional information to verify your identity, we will contact you to request that information. If we are not able to verify your identity, we will deny your request, but if applicable, we will refer you to the applicable sections of this Privacy Policy that address our data collection and use practices. If we deny your request, even if only in part, we will explain the reason in our response.
Right to Delete: If you are a California resident, you may submit a verifiable request for us to delete any personal information we have collected about you. To submit a request, please contact us by email at privacy@ideo.com, or click here to access our online data deletion webform. Within 10 days of receipt, we will confirm receipt of your request. We will provide a substantive response within 45 days, unless we need more time, in which case we will notify you. If we need additional information to verify your identity, we will contact you to request that information. If we are not able to verify your identity, we will deny your request to delete. If we deny your request, even if only in part, we will explain the reason in our response.
Right to Opt-Out: We do not sell, rent, release, disclose, disseminate, make available, transfer, or otherwise communicate personal information to another business or third party for monetary or other valuable consideration.
Right to be Free from Discrimination: We may not discriminate against you because you have chosen to exercise your rights, including, for example, by denying you access to our online services or charging you different rates or prices for the same online services, unless that difference is reasonably related to the value provided by your data.
Exercising Your Rights: To submit a verifiable request or to otherwise contact us for more information about how to exercise your rights, please follow the instructions above.
If you would like to designate an authorized agent to make a request on your behalf, please be sure the agent is able to (i) demonstrate you have provided written permission for the agent to submit the request on your behalf, and (ii) provide proof of his or her own identity. If the agent does not satisfy these requirements, we will deny the request.
Contact Us
If you have any questions or concerns about our privacy policies or practices, please contact us using the contact information in the section above.
